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How Bloomingdale's Leveraged Influencer Power for a 200% YoY Sales Surge
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Subtitle
Discover the Strategy Behind Bloomingdale's Success Through Targeted Influencer Engagement and Broad Audience Reach
Key Metrics
YoY Sales Growth: 200%
Influencer Active Rate: 76%
Average Engagement Rate:>3%
Influencer Active Rate: 76%
Average Engagement Rate:>3%
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Summary
Bloomingdale's saw a 200% YoY sales increase through our partnership, targeting a broad audience, including the affluent Chinese demographic in the US. Our strategic use of both public and private channels ensured concentrated exposure and ongoing brand growth.
Goal
Our aim was to boost Bloomingdale's sales and market presence by engaging a diverse, high-value audience, with a focus on the affluent Chinese demographic in the US.
Approach
We utilized a dual strategy, combining public channels for wide reach and private channels for targeted engagement with the US's Chinese demographic. Continuous investment in Collable placements guaranteed quality exposure to top influencers.
Results
This strategy led to a 200% YoY sales increase and a 76% influencer active rate, highlighting the power of broad reach combined with targeted exposure for sustained growth.
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