Unpopular category recieved massive positive feedback using Wechat private groups
Subtitle
unmain-stream brands could make it
Key Metrics
1. MoM reached to +1071.13%
2. Almost a 100 private groups have involved
3. Capture over 80% of Chinese target audiences based in the US
2. Almost a 100 private groups have involved
3. Capture over 80% of Chinese target audiences based in the US
Summary
WeChat, with its vast user base and integrated services, offers a unique platform for unmainstream brands to boost sales, particularly through the use of private groups. These groups can create a sense of exclusivity and community, fostering direct engagement with customers.
Goal
we shall using the advantages of wechat group members already have high purchasing ability to boost sales.
Approach
1. Offer Exclusive Content and Deals: Share content that adds value – this could be behind-the-scenes looks, product usage tips, industry news, or interactive content like polls and quizzes.
2. Engage Directly with Members: Encourage members to share their experiences and stories related to the brand. This not only fosters a community but also provides with valuable user-generated content.
3. Leverage KOLs and Influencers: Have influencers create content specifically for the group, such as live demos, Q&A sessions, or personalized recommendations.
2. Engage Directly with Members: Encourage members to share their experiences and stories related to the brand. This not only fosters a community but also provides with valuable user-generated content.
3. Leverage KOLs and Influencers: Have influencers create content specifically for the group, such as live demos, Q&A sessions, or personalized recommendations.
Results
1. MoM has overpass of +1071.13%
2. CVR on average have come to over 10%
2. CVR on average have come to over 10%
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